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Kedai Ayamas is the first company in Malaysia to introduce the sales of chicken and chicken-based products through a network of company-owned, air-conditioned stores – chicken boutiques. (Traditionally, live birds were slaughtered and sold only in ‘wet’ markets). Kedai Ayamas chain markets HALAL, high quality branded chicken that is hygienically processed and packed in the Company’s own plants.
In addition to its chilled chicken products and value-added further processed poultry products, the Kedai Ayamas retail chain was the first in the country to offer a delicious array of chicken roasters and light chicken-based snacks. One can easily purchase nutritious and tasty, ready-to-eat food for convenient takeaway, ready-to-cook frozen products, fresh chilled chicken and sundry products ranging from special sauces to confectionery and beverages.
The first convenience store was opened at Seapark on 29 April 1988. Today, it has 48 stores nationwide. This is basically a store with a ratio of 30:70 in terms of retailing chicken meat versus sundry goods that complement chicken product.
Each year, more and more outlets are added to the chain; and these are styled to place greater emphasis on the sale of high-margin ready-to-eat gourmet chicken products.